Clarity to navigate your business with confidence.
We help tour operators make sense of their numbers—so you can focus on creating unforgettable experiences for your guests.
Who We Are…
Karan Pohl, CPA, CGMA
Founder and Fractional CFO
Running a business is exciting — and demanding. At times, it can feel like you’re steering through uncharted waters, with too many numbers, not enough clarity, and no clear horizon in sight.
That’s why I founded Wayfinder Financial Solutions. My goal is simple: help small business owners cut through the financial complexity, understand their numbers, and feel confident in their next move.
Over the past twenty years, I’ve worked across auditing, banking, and a multi-entity family-owned business in the restaurant, catering, and charter boat industry. That journey gave me a 360-degree view of how strong financial management supports growth and resilience at every stage of a business. During that time, I also gained experience operating within the EOS® framework, leading the finance function as the company adopted scorecards, rocks, and L10-style meetings.
These experiences together shaped the way I work today. Now, I bring that same clarity to hospitality business owners who want to spend less time buried in spreadsheets — and more time doing the work they love.
“Karan combined expertise and organization with a collaborative style that left a lasting impact on the company and its people.”
- Rob Santos, CEO, Arrowroot Family Office, Arrowroot Partners
“Karan consistently demonstrated professionalism, expertise, and integrity in her work.”
- Stephen Bennett, President, Trilogy Corp.
Why Wayfinder Financial Solutions?
A wayfinder is a navigator — someone who reads the stars, charts the currents, and helps others find their way forward. That’s the role I play for my clients: turning raw financial data into clear insights and actionable strategies.
Because when you have clarity, you have confidence. And with confidence, you can focus on doing what you love — and steering your business toward the future you envision.
Guiding principles that keep us — and you — on course.
Our Values
-
Integrity & Professionalism
We hold ourselves to high ethical and professional standards — because your trust matters.
-
Collaboration & Clarity
We work with you, not just for you — building clarity and confidence every step of the way.
-
Curiosity & Growth
Business challenges evolve — and we evolve with them, refining our approach to serve you better.
-
Trust & Caring
We foster long-term partnerships by being transparent, dependable, and genuinely invested in your success.