Clarity to navigate your business with confidence.
We help tour & activity providers make sense of their numbers—so you can focus on creating unforgettable experiences for your guests.
Who We Are…
Karan Pohl
Running a business is exciting — and demanding. At times, it can feel like you’re steering through uncharted waters, with too many numbers, not enough clarity, and no clear horizon in sight.
That is why I founded Wayfinder Financial Solutions. My goal is simple: to help business owners cut through financial complexity, understand what their numbers are really telling them, and move forward with greater confidence.
Over the past 25 years, I’ve worked across auditing, banking, and financial leadership roles, including more than a decade leading finance within a complex, multi-entity hospitality business spanning charter operations, catering, retail, and real estate. Along the way, I also gained first-hand experience with EOS®, helping lead the finance function as the company implemented scorecards, rocks, and Level 10 meetings.
Those experiences shaped the way I work today. Now, I bring that same clarity, structure, and practical support to tour, activity, and hospitality operators who want to spend less time buried in spreadsheets and more time building a stronger business — and doing more of the work they love.
Founder and Fractional CFO
“Karan combined expertise and organization with a collaborative style that left a lasting impact on the company and its people.”
- Rob Santos, CEO, Arrowroot Family Office, Arrowroot Partners
“Karan consistently demonstrated professionalism, expertise, and integrity in her work.”
- Stephen Bennett, President, Trilogy Corp.
Why Wayfinder Financial Solutions?
A wayfinder is a navigator — someone who reads the stars, charts the currents, and helps others find their way forward. That’s the role I play for my clients: turning raw financial data into clear insights and actionable strategies.
Because when you have clarity, you have confidence. And with confidence, you can focus on doing what you love — and steering your business toward the future you envision.
Guiding principles that keep us — and you — on course.
Our Values
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Care + Excellence Build Trust
We lead with kindness and integrity—and we deliver. Trust is earned through how we treat people and the quality of our work.
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Better Together
We believe the best results come from true partnership—listening well, communicating clearly, and working as one team.
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Meaningful Value
We do work that genuinely helps—clarity you can feel, decisions you can trust, and progress you can see.
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Grow With Curiosity
We're always learning—new skills, better tools, smarter methods—so we can serve clients with modern, progressive thinking.